# StorieD: A Browser-Based Guided Walking Tour for British Market Towns **Publisher:** The SetUp Crew **Contact:** team@thesetupcrew.co.uk **Page:** https://thesetupcrew.co.uk/storied **Last updated:** May 2026 --- ## What is StorieD? StorieD is a browser-based guided walking tour platform built for BIDs, tourist information centres (TICs), town councils, and destination management organisations (DMOs). Visitors start the tour by scanning a QR code on a poster, leaflet, or window vinyl. The tour opens directly in their phone browser. No app download, no account, no staff required. The operator controls everything from a dashboard: tour stops, images, narration, voice, events, and local business sponsor callouts. Changes go live within 60 seconds of clicking Publish. StorieD is built and operated by The SetUp Crew, based in Hereford, UK. The pilot tour is live in Hereford. --- ## Who is StorieD for? StorieD is designed for organisations responsible for visitor footfall in British towns and city centres, including: - BID managers (Business Improvement Districts) - Tourist information centre (TIC) managers - Town clerks and council officers - Destination management organisations (DMOs) - Tourism officers at local authorities It is particularly suited to market towns that currently have no guided walking tour provision. --- ## The problem StorieD solves Most British market towns have no walking tour at all. Visitors arrive, find little to engage them, and leave within twenty minutes. Footfall evidence is increasingly required by levy payers, funders, and renewal committees, but traditional walking tour projects (requiring script writers, voice actors, recording studios, developers, and app builds) frequently stall before completion. StorieD removes the technical and logistical barriers. The operator does not need to manage an app store listing, hire staff for tours, or commission a development agency. --- ## How StorieD works ### For visitors 1. Visitor scans a QR code displayed in the town centre (on a poster, A-board, window vinyl, or leaflet). 2. The tour opens in the phone browser immediately. No download or login is needed. 3. The visitor walks the route, receiving audio narration and information at each stop. 4. When passing a participating local business, a geofenced audio callout plays automatically. ### For operators 1. The operator accesses a dashboard to build and manage the tour: stops, images, narration, voice, events, and sponsor listings. 2. All changes go live within 60 seconds of publishing. 3. The tour runs 24 hours a day, 7 days a week, with no staff involvement. 4. The operator receives visitor analytics: visitor numbers, stops reached, and dwell time. --- ## Key features - **Browser-based:** Works on any modern iPhone or Android handset. No app store, no download, no account required. - **Operator-owned:** The tour is branded as the operator, not as StorieD. - **Sponsor model:** Local businesses pay to be featured with a geofenced audio callout. StorieD collects payments, takes 20%, and remits the remainder to the operator within two weeks with a clear report. - **Real-time publishing:** Dashboard changes go live within 60 seconds. - **Visitor analytics:** Visitor numbers, stops reached, and dwell time are recorded and reportable. - **No technical expertise required:** The operator dashboard is designed for non-technical users. --- ## What operators can report to committees and funders StorieD produces measurable outputs that operators can present as evidence of town centre activity: - Visitor numbers (total and by stop) - Dwell time data - Sponsor revenue with documented payment records - A tour that operates without staff intervention, seven days a week --- ## Pricing **Setup fee:** £750 (covers the full build of the first tour and a 30-day post-launch warranty) **Monthly support fee:** Negotiated based on the size and complexity of the area **Contract minimum:** Three years **What is included in the setup fee:** - Full build of the first tour, branded as the operator - 30-day warranty after launch - Operator dashboard with full control of stops, images, narration, and events - Sponsor model configured, with payments collected and remitted to the operator - Additional tours in the same area are available at a reduced rate For most operators, sponsor revenue from local business listings covers the monthly support fee. --- ## How a StorieD tour gets built 1. **Discovery call (20 minutes):** The StorieD team talks through the town, the visitor profile, and what the operator wants the tour to do. 2. **Free demo build:** A working sample tour of the area is built so the operator can see exactly what it looks like before signing anything. 3. **Launch and publish:** Once live, the operator controls the dashboard. Edits go live within 60 seconds of publishing. The demo tour is built whether the operator signs or not. --- ## Where StorieD is currently live StorieD launched in Hereford, UK, the home town of its founders. The Hereford tour is publicly accessible and can be shared on request for operators who want to walk through it before committing. --- ## About The SetUp Crew StorieD is built by Mark and Louise Stevenson of The SetUp Crew, Hereford. Mark leads the technical build and business analysis. Louise leads marketing, communications, and project management. The SetUp Crew has operated under the same name for over ten years. --- ## Frequently asked questions **Does StorieD work on any phone?** Yes. It runs in the phone browser, so any modern iPhone or Android handset will open it. Nothing needs to be downloaded or installed, and no account is required. **What does StorieD cost?** £750 setup, which covers the full build and a 30-day warranty. After that, there is a monthly support fee negotiated based on the size and complexity of the area. The minimum contract is three years. For most operators, sponsor revenue from local businesses covers the monthly fee. **Who else is using StorieD?** The pilot is live in Hereford. It was built there first so that prospective operators have something concrete to walk through before committing. The link is available on request. **What happens on the 20-minute call?** The StorieD team asks about the town, the visitor profile, and what the operator wants the tour to do. If it is a fit, a free demo tour of the area is built so the operator can see it for themselves. **Is there a long-term commitment?** Yes. The contract minimum is three years. Operators are encouraged to take their time before deciding. The demo is available whenever they are ready. **Can the operator update the tour themselves?** Yes. The operator dashboard gives full control over stops, images, narration, events, and sponsor listings. Changes publish within 60 seconds. **What is the sponsor model?** Local businesses pay to be listed as sponsors. When a visitor walks past a sponsor location, a geofenced audio callout plays. StorieD collects the payment, takes 20%, and remits the remainder to the operator within two weeks with a clear report. --- ## Book a call Operators can book a 20-minute discovery call at: https://thesetupcrew.co.uk/storied#book No commitment is required. A demo tour of the area is built whether the operator signs or not.