The SetUp Crew | AI for Real Businesses | Mark & Louise Stevenson, Hereford

AI for real businesses

Most businesses think AI isn't for them. We help them find out where they're wrong.

Two ways in. Pick the one that fits where you are right now.

Real businesses. Not tech companies.

We work with owner-managed businesses in sectors where AI feels like someone else's problem. It isn't, and we can show you why.

Trades & construction

Plumbers, builders, electricians, busy doing the work and not managing the admin.

Hospitality & tourism

Pubs, B&Bs, tour operators, high footfall and never enough hours in the day.

Local professional services

Accountants, solicitors, IFAs, time-rich in expertise and time-poor in everything else.

Independent retail

Independent shops competing with platforms that have entire AI teams behind them.

Health & wellbeing

Clinics, therapists, fitness businesses, all about people but buried under paperwork.

Property & letting

Agents and landlords managing complexity that only seems to grow.

Where do you want to start?

Here's how it works.

Find your starting point

Try the free calculator or order AI Ready. No sales call, no commitment. Just a useful first step.

Come to a SetUp Session

A live group workshop where we show you what's actually possible for businesses like yours. £87 per person.

Get properly set up

If you want to go further, The SetUp puts the right AI tools to work in your business, with us alongside you.

We don't just advise on AI. We run our businesses on it.

We built and sold a coworking space in Hereford, then helped the new owners automate it using Claude. Our mental health app, Luma, runs on approximately 95% AI tools. We know what works for real businesses, because we've tested it on our own.

Read our story →

Mark and Louise Stevenson

Mark and Louise Stevenson, co-founders of The SetUp Crew, based in Hereford

We're a husband-and-wife team based in Hereford. For over a decade we've been building businesses, tools, and ideas together, some brilliant, some half-remembered, all ours.

The SetUp Crew is where we help other business owners do the same. Not with a glossy pitch, but with practical, honest help from people who've actually done it.

Our full story →