Trades & construction
Plumbers, builders, electricians, busy doing the work and not managing the admin.
AI for real businesses
Two ways in. Pick the one that fits where you are right now.
Who this is for
We work with owner-managed businesses in sectors where AI feels like someone else's problem. It isn't, and we can show you why.
Trades & construction
Plumbers, builders, electricians, busy doing the work and not managing the admin.
Hospitality & tourism
Pubs, B&Bs, tour operators, high footfall and never enough hours in the day.
Local professional services
Accountants, solicitors, IFAs, time-rich in expertise and time-poor in everything else.
Independent retail
Independent shops competing with platforms that have entire AI teams behind them.
Health & wellbeing
Clinics, therapists, fitness businesses, all about people but buried under paperwork.
Property & letting
Agents and landlords managing complexity that only seems to grow.
Work with us
Hours Back Calculator
Free
Find out exactly how much time AI could give back in your business. Takes two minutes. No sign-up required.
Try the calculator → Most popularAI Ready
From £97
Get your website found by ChatGPT, Google AI Overviews, and Perplexity. One-time payment, delivered in just 72 hours.
Find out more →The SetUp Session
£87
A live group workshop showing what AI can realistically do for businesses like yours. Next one: 3 July 2026.
Book your place →What happens next
Find your starting point
Try the free calculator or order AI Ready. No sales call, no commitment. Just a useful first step.
Come to a SetUp Session
A live group workshop where we show you what's actually possible for businesses like yours. £87 per person.
Get properly set up
If you want to go further, The SetUp puts the right AI tools to work in your business, with us alongside you.
Built by people who actually use this
We built and sold a coworking space in Hereford, then helped the new owners automate it using Claude. Our mental health app, Luma, runs on approximately 95% AI tools. We know what works for real businesses, because we've tested it on our own.
Read our story →Who we are
We're a husband-and-wife team based in Hereford. For over a decade we've been building businesses, tools, and ideas together, some brilliant, some half-remembered, all ours.
The SetUp Crew is where we help other business owners do the same. Not with a glossy pitch, but with practical, honest help from people who've actually done it.
Our full story →