The SetUp Crew | More of the work you love, less of the work you don't | Hereford

Hands-on help for owner-managed businesses

More of the work you love.
Less of the work you don't.

We help you put Claude to work, and stay with you until it sticks.

SetUp Surgery · free

Send us the job you'd love to hand over.

A personal reply from Mark or Louise within three working days.

Send us your job →

We run ours on Claude

Sound familiar?

The work you don't love usually looks like this.

The website you can't touch

Every small change to your website means an email, a wait, and sometimes another invoice.

The bill you keep meaning to question

The supplier you've used for years, and the phone call you've been putting off.

Systems that don't talk to each other

Copying details from one place to another, by hand, every single time.

The admin that eats your evenings

Quotes, follow-ups and paperwork that pile up once the real work is done.

The newsletter nobody has time for

You know you should keep in touch with customers. It never quite makes the top of the list.

Being invisible when people ask AI

Customers are asking ChatGPT for recommendations. If it can't read your website, it won't suggest you.

We take jobs like these off your hands, usually by moving them into a simple automation or a tool built with Claude. Where software doesn't help, plain common sense does.

How we work

Hands-on help, with AI where it fits.

A proper conversation

We start with a chat about your business and the jobs you'd happily never do again. No pitch, no jargon.

We do the work, with you

Usually a half day or a full day at a time. We tell you what it'll take, and what it'll cost, before we start.

We stay through the change

Then it's your choice. We stay until you and your team can run it yourselves, or we keep running it for you.

More on how we work →

Client stories

Real businesses. Real work.

I always knew what that bill was costing us. What stopped me wasn't the money, it was the risk of losing years of people being able to find us. Once Mark had moved everything across and shown me nothing would break, the decision was easy, and he sat with me while I made the call to Yell.com. Now I've got a website I'm proud of, I can change it myself whenever I want, and the savings go straight back into the business.

Greg Symonds, owner, Area Entertainments

Mark made automating our guest access incredibly simple, taking the stress out of the setup and ensuring the new system fit perfectly with how we run things. His support has been brilliant both during the transition and since we've gone live, giving me total confidence that everything is working exactly as it should.

Tom Green, owner, Work Here Ltd

SetUp Surgery · free

Send us the job you'd love to hand over.

It matters, it has to be done, but it takes far longer than it should. Tell us about it and you'll get a personal reply from Mark or Louise within three working days, with how we'd take it off your plate and something you can try straight away.

  1. oneTell us the job. A few lines is plenty.
  2. twoMark or Louise looks at it. A personal reply, never an automated one.
  3. threeYou get a plan back. Written, or a short video, within three working days.
Mark and Louise Stevenson, co-founders of The SetUp Crew

Who we are

Mark and Louise Stevenson

We're a husband-and-wife team based in Hereford, and we've been building businesses together for over a decade. We built and sold a coworking space, and we built and sold a wellness app. We know what it's like to be the person doing everything.

Mark is the builder: websites, systems and automations that actually work. Before this he spent years in business change, running large projects and product migrations, mainly in financial services. Louise is the communicator. Her background is strategic communications across central government and financial services, including Lloyds Banking Group, and she makes sure the change works for the people who have to live with it. Between us, we cover the bit most businesses get stuck on. Doing it, and then making it stick.

Our full story →

Tell us about the work you don't love.

Send us a line or two about your business. We'll reply within one working day to find a time to chat.