Mark & Louise Stevenson

The SetUp Crew

We help businesses get started with AI and automation, cutting through the noise to build things that actually work. Over ten years of building tools, apps, and businesses together has taught us what it really takes to go from idea to live.

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Ready to use AI in your business?

Whether you're not sure where to start, want to automate something specific, or need someone to actually build it we can help. Drop us a message and let's talk.

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Mark and Louise Stevenson

We're Mark and Louise. For over ten years we've been building businesses, tools, and ideas together. Some brilliant, some half-remembered, all ours. The SetUp Crew is the umbrella for everything we make. It all grows out of Everyday Journeys, our creative project about redesigning midlife, starting small, dreaming big, and finding a better path than the one handed to you. That's the reason we build anything at all.

The foundation

Everyday Journeys

Everything we build connects back to this. Our creative project about redesigning midlife, starting small, dreaming big, and finding a better path than the one handed to you.

Est. 2022

Everyday Journeys

We document the whole thing the building, the failing, the figuring it out. We've also walked the Camino de Santiago as a family, which tells you everything you need to know about how we approach life. YouTube, Substack, and Instagram. If you're redesigning what your life looks like, you'll find us there.

Over a decade of building

Our story so far

From AI tools to online estate agents everything we've built, most recent first.

2026
LeanStackLive

Upload your bank and credit card statements and LeanStack identifies subscription overlap, redundant tools, and money quietly disappearing. Built for businesses that know they're overpaying, but aren't sure where.

↗ lean-stack-kappa.vercel.app
2025
Salto KS AutomationLive

A bespoke integration between Squarespace bookings and Salto KS door access. When someone books a co-working space online, they instantly receive key access. No staff needed. Available for other spaces running Salto KS.

↗ Find out more
2024
Lucky MuttLive

A self-serve dog wash in Hereford, built in partnership. Turn up, wash your dog, go home happy. No appointment needed, no groomer required. Just a proper wash station and everything you need.

2022
Everyday JourneysLive

Our creative project about redesigning midlife. YouTube, Substack, and Instagram. The reason behind everything else we build.

2019
Work Here LtdSold 2025

A co-working space in Hereford we built from scratch and ran for six years. One of our favourite things we ever made. Sold to another operator in August 2025.

2018
Luma (Worry Tree Ltd)Live

A subscription wellness app built around ACT and CBT techniques evidence-based tools for mental wellbeing, made genuinely accessible. Seven-day free trial so people can experience it before they commit.

↗ myluma.app
2017
Osha CleanPast

An automation platform for window cleaners online bookings, card payments, no more cash-in-hand. We built it, ran it, and crowdfunded it. Ahead of its time for the trade services world.

2015
We Sell Homes 4 YouPast

An online estate agent before online estate agents were a thing. We saw the opportunity, built it, ran it. The market eventually caught up we'd already moved on.

The vault

Things we definitely built

Every builder has a drawer full of things they can barely remember. This is ours. These existed. We're fairly confident about that.

The Lighthouse Club Allegedly

An online supermarket of some kind. We genuinely cannot remember what it was. But we built it, we launched it, and somewhere out there it existed. We respect it for that.

On the whiteboard

Things we haven't built yet

Every good builder has a list of things they haven't got round to. Some of these will happen. Some probably won't. All of them made sense at the time.

Get SconedIdea

A takeaway scone business built around a rotating flavour of the month. Because why should scones be boring? Fresh, interesting flavours and the kind of thing people would actually talk about.

Starlink RentalIdea

Renting out Starlink equipment to people who need temporary satellite internet: remote events, building sites, off-grid stays. The hardware exists. The demand exists. It just needs someone to put them together.

Complaints ManagerIdea

A tool that actually helps customers make complaints properly drafting letters, knowing your rights, tracking progress. Because making a complaint shouldn't require a law degree or three hours of your Saturday.

Boxed MoveIdea

Renting out proper moving cartons for house removals. Better than buying cardboard boxes you'll use once and never need again. Sturdy, stackable, delivered and collected.