How We Work | Hands-on help, with AI where it fits | The SetUp Crew

How we work

Hands-on help, with AI where it fits.

We're not here to sell you a strategy deck or a course. We come in, roll our sleeves up, and move the work you don't love into a tool or an automation that does it for you. Then we stay until it's running properly.

What we actually do

Real jobs, done properly.

Most of what we do starts with one thing that's been bugging you for a while. A few examples from recent months:

For your customers

  • A website you can update yourself, without paying someone every time you need a change.
  • Being found when people ask AI for a recommendation, not just when they Google you.
  • Newsletters and customer emails that actually go out, and sound like you.

Behind the scenes

  • Automations that move information from one system to another, so nobody has to.
  • Admin that runs itself: bookings, access, follow-ups, reminders.
  • A second pair of eyes on your costs, and someone beside you when it's time to make the call.

How a piece of work runs

Simple, and in plain English.

We have a chat

Tell us about your business and the work you'd happily never do again. We'll be honest about whether we can help, and whether it's worth doing.

We agree what we're doing

A short, plain description of the job, how long it'll take and what it'll cost. No surprises.

We do the work, with you

Usually in half days or full days. You're involved as much or as little as you like, and nothing gets switched off until the new thing is working.

We stay through the change

We show you and your team how it works and write down what you need. Then it's your choice: we stay until you can run it yourselves, or we keep running it for you.

What it costs

You'll know before we start.

Most of our work is done in half days and full days. Some jobs take one, some take a few.

After our first chat we'll tell you what we think it'll take and what that will cost, so you can decide with all the facts in front of you. If something turns out bigger than we thought, we'll talk to you before going any further.

We're a good fit if

  • You run an owner-managed business, roughly 3 to 100 people.
  • You're busy doing the work, and the admin keeps winning.
  • You're a bit sceptical about AI, and want to see it work in a business like yours first.
  • You'd rather have someone alongside you than another tool to figure out.

We're probably not right if

  • You're after a big strategy report rather than something that works.
  • You need a large team and a long-term IT contract.
  • You want AI for the sake of it. We'll only use it where it genuinely helps.

I always knew what that bill was costing us. What stopped me wasn't the money, it was the risk of losing years of people being able to find us. Once Mark had moved everything across and shown me nothing would break, the decision was easy, and he sat with me while I made the call to Yell.com. Now I've got a website I'm proud of, I can change it myself whenever I want, and the savings go straight back into the business.

Greg Symonds, owner, Area Entertainments, Hereford

Tell us about the work you don't love.

Send us a line or two about your business. We'll reply within one working day to find a time to chat.