Mark & Louise Stevenson
We're a husband-and-wife team based in Hereford. For over ten years we've been building businesses, tools, and ideas together. Some brilliant, some half-remembered, all ours. The SetUp Crew is the umbrella for everything we make now. It grows out of Everyday Journeys, our creative project about redesigning midlife, starting small, dreaming big, and finding a better path than the one handed to you. That's the reason we build anything at all.
The foundation
Everything we build connects back to this.
Starting small, dreaming big, and finding a better path than the one handed to you. We document the whole thing: the building, the failing, the figuring it out. We've also walked the Camino de Santiago as a family, which tells you everything you need to know about how we approach life. YouTube, Substack, and Instagram. If you're redesigning what your life looks like, you'll find us there.
Over a decade of building
From online estate agents to AI tools, everything we've built, in the order we built it.
We Sell Homes 4 You
PastAn online estate agent before online estate agents were a thing. We saw the opportunity, built it, ran it. The market eventually caught up. We'd already moved on.
Osha Clean
PastAn automation platform for window cleaners: online bookings, card payments, no more cash-in-hand. We built it, ran it, and crowdfunded it. Ahead of its time for the trade services world.
A subscription wellness app built around ACT and CBT techniques: evidence-based tools for mental wellbeing, made genuinely accessible. Seven-day free trial so people can experience it before they commit.
myluma.app ↗Work Here Ltd
Sold 2025A co-working space in Hereford we built from scratch and ran for six years. One of our favourite things we ever made. Sold to another operator in August 2025.
Everyday Journeys
LiveOur creative project about redesigning midlife. YouTube, Substack, and Instagram. The reason behind everything else we build.
Lucky Mutt
LiveA self-serve dog wash in Hereford, built in partnership. Turn up, wash your dog, go home happy. No appointment needed, no groomer required. Just a proper wash station and everything you need.
A bespoke integration between Squarespace bookings and Salto KS door access. When someone books a co-working space online, they instantly receive key access. No staff needed. Available for other spaces running Salto KS.
Upload your bank and credit card statements and LeanStack identifies subscription overlap, redundant tools, and money quietly disappearing. Built for businesses that know they're overpaying, but aren't sure where.
lean-stack-kappa.vercel.app ↗The vault
Every builder has a drawer full of things they can barely remember. This is ours. These existed. We're fairly confident about that.
Lifestyle Assistants
PastLouise's lifestyle concierge service for busy families. Personal organisation, errands, and all the life admin that falls through the gaps when you're running a household and a business at the same time.
The Lighthouse Club
AllegedlyAn online supermarket of some kind. We genuinely cannot remember what it was. But we built it, we launched it, and somewhere out there it existed. We respect it for that.
On the whiteboard
Every good builder has a list of things they haven't got round to. Some of these will happen. Some probably won't. All of them made sense at the time.
Get Sconed
IdeaA takeaway scone business built around a rotating flavour of the month. Because why should scones be boring? Fresh, interesting flavours and the kind of thing people would actually talk about.
Starlink Rental
IdeaRenting out Starlink equipment to people who need temporary satellite internet: remote events, building sites, off-grid stays. The hardware exists. The demand exists. It just needs someone to put them together.
Complaints Manager
IdeaA tool that helps customers make complaints properly: drafting letters, knowing your rights, tracking progress. Because making a complaint shouldn't require a law degree or three hours of your Saturday.
Boxed Move
IdeaRenting out proper moving cartons for house removals. Better than buying cardboard boxes you'll use once and never need again. Sturdy, stackable, delivered and collected.
Whether you're not sure where to start, want to automate something specific, or need someone to actually build it, we can help.