See it before the call
Scan this to take the live Hereford tour on your phone right now. Walk it yourself before we speak.
Or open on desktopStorieD is a browser-based walking tour your visitors open with a QR code. No app, no download, no staff required. Most towns are live within days of signing. Book a 20-minute call and we'll build you a demo of what it could look like in your area.
Live now in Hereford. Take it for a walk.
See it before the call
Scan this to take the live Hereford tour on your phone right now. Walk it yourself before we speak.
Or open on desktop
They walk the high street for twenty minutes, find nothing that holds them, and leave. The spend goes with them.
Levy payers, funders, and committees all want the same thing: evidence that the town centre is doing something new this year.
Script, voice actor, studio, developer, app. One step falls over and the whole thing gets shelved. Most towns never finish.
"We've been trying to get something like this for years."
What TIC managers tell us, almost word for word
Visitors scan a QR code on a poster, a leaflet, or a window vinyl. The tour opens in their browser. No app store, no account, no friction.
You control everything from the operator dashboard: the stops, the images, the narration, the voice, the events, the sponsor callouts. Changes go live within 60 seconds of clicking Publish.
Local businesses can be added as sponsors with a geofenced audio callout that triggers when a visitor walks past. We collect the sponsor payments, take 20%, and pay the rest to you. For most operators, that revenue covers the monthly support fee.
Open seven days a week, any hour. Works at 9pm on a Sunday with no staff on shift.
Local businesses pay to be part of the tour. The money flows back to the operator within two weeks, with a clear report.
Visitor numbers, stops reached, dwell time. The kind of evidence a renewal vote needs.
Works on any phone browser. The thing TIC managers ask about first is the thing that's already handled.
On a 20-minute call we walk through your town, your visitors, and what you'd want a tour to do.
A working sample tour of your area, so you can see exactly what it looks like before anyone signs anything.
Once you're in, you control the dashboard. Edit a stop on Monday morning, it's live by Monday morning. Most towns go from first call to live tour in a matter of days.
Leave your details and we'll come back to you within one working day to arrange a time. We'll build the demo whether you sign or not.
No commitment required. We build the demo whether you sign or not.
Your town already has a walking tour running well and you're happy with it. This won't add much.
You're looking for a one-off campaign rather than a permanent, self-running visitor resource.
You need a decision in a week. The contract is three years. Take your time. The demo is there when you're ready.
Mark and I (Louise) have been building businesses and tools together for over ten years under The SetUp Crew. Mark leads the technical build and the business analysis. I lead the marketing, communications, and project management. We built StorieD because we live in Hereford and we wanted our own town to have a tour worth taking. It worked, so we built it for other towns too. We'll tell you what it does, what it costs, and what it doesn't do yet.
Twenty minutes on a call, then a demo of your area. No commitment either way.
Book a StorieD callWe'll build the demo whether you sign or not.